Set up your Google Business Profile
The most important listing for AI visibility — and it's free
Why this matters for your AI visibility
Google's own AI (Gemini, AI Overviews) pulls directly from Google Business Profiles. Other AI tools also use Google data. This is the single most impactful thing you can do.
Step-by-step instructions
Go to Google Business Profile
Open google.com/business and click 'Manage now'. Sign in with your Google account (or create one — it's free).
Find or add your business
Search for your business name. If Google already has a listing, claim it. If not, click 'Add your business to Google'.
Choose your business category
Pick the category that best describes your business (e.g., 'Pizza Restaurant', 'Dentist', 'Plumber'). You can add more categories later.
6 more steps
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