Does AI recommend your law firm?
Potential clients are asking AI to find a lawyer before calling anyone. Does your firm show up?
What your customers ask AI
Real prompts people type into ChatGPT, Perplexity, and Google AI
AI visibility for lawyers
What determines whether AI recommends your business
Avvo and Justia feed AI legal results
AI platforms rely on legal directories like Avvo, Justia, and Martindale-Hubbell for attorney recommendations. A complete Avvo profile with client reviews is often the difference between being recommended and being invisible.
Practice area specificity wins
When someone asks 'best divorce lawyer in [city]', AI doesn't recommend general practitioners. It looks for firms that clearly specialize. The more specific your online profiles are about your practice areas, the more AI trusts your relevance.
Client reviews outweigh peer ratings
AI platforms weight client reviews more heavily than peer ratings or bar association recognitions. Five genuine Google reviews from past clients often outperform decades of Martindale-Hubbell ratings in AI recommendations.
Your next client is asking AI for a referral
Check whether AI platforms recommend your firm — or point potential clients to competing practices.
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