Does AI recommend your mortgage brokerage?
Homebuyers are asking AI for mortgage broker recommendations before starting their search. Is your brokerage being suggested?
What your customers ask AI
Real prompts people type into ChatGPT, Perplexity, and Google AI
AI visibility for mortgage brokers
What determines whether AI recommends your business
Zillow and LendingTree feed AI mortgage data
AI platforms pull mortgage professional data from Zillow, LendingTree, and Google Business. Having an active profile with reviews on these platforms is what gets you into AI's recommendation pool — your company website alone isn't enough.
Loan type specialization drives specific matches
Homebuyers ask AI 'best mortgage broker for first-time buyers in [city]' or 'VA loan specialist near me.' AI matches on the loan types and buyer profiles you list. Brokers who specify FHA, VA, jumbo, and first-time buyer expertise capture more leads.
Rate transparency builds immediate AI trust
The top mortgage query on AI involves rates: 'best mortgage rates in [city].' While AI can't quote live rates, it recommends brokers who are transparent about their process, fees, and rate-lock policies on their profiles and website.
Homebuyers are asking AI who to get a mortgage from
Check if AI recommends your mortgage brokerage — or sends buyers to your competitors.
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