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Does AI recommend your insurance agency?

People shopping for insurance are asking AI for agent recommendations. Is your agency in the conversation?

Free scan checks 2 prompts across 2 AI platforms. No account needed. Use English for best results — AI platforms are queried in English.

What your customers ask AI

Real prompts people type into ChatGPT, Perplexity, and Google AI

“Best insurance agent near me”
“Find an independent insurance agent in [city]”
“Recommend a health insurance broker in [area]”
“Who's the best car insurance agent in [city]?”

AI visibility for insurance agents

What determines whether AI recommends your business

50+

Google reviews are the great equalizer

Independent insurance agents compete with national brands in AI results. The difference? Google reviews. An independent agent with 50+ genuine reviews and detailed responses gets recommended alongside — or ahead of — State Farm and Allstate.

5x

Insurance type specificity captures targeted leads

People ask AI 'best auto insurance agent in [city]' or 'health insurance broker for self-employed near me.' AI matches on the insurance types you list. Agents who specify auto, home, life, health, and commercial get recommended for more query types.

Local expertise beats national brand recognition

When someone asks AI 'best insurance agent in [city],' AI often recommends local agents with strong reviews over national chain agents. Your local market knowledge and personalized service are advantages that AI communicates through your reviews.

Insurance shoppers are asking AI who to trust

Check if AI recommends your insurance agency — or sends customers to national chains.

Check my AI visibility — free

60-second scan. No account needed.

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