Does AI recommend your accounting firm?
Business owners are asking AI to find an accountant instead of relying on referrals. Is your firm in the conversation?
What your customers ask AI
Real prompts people type into ChatGPT, Perplexity, and Google AI
AI visibility for accountants
What determines whether AI recommends your business
Yelp reviews outperform CPA credentials in AI
AI platforms can't verify your CPA license or years of experience the way a referral network can. Instead, they rely on Google and Yelp reviews to determine quality. Five detailed client reviews carry more weight than 20 years of practice.
Niche specialization unlocks AI recommendations
When someone asks 'best accountant for freelancers in [city]', AI matches on specificity. Firms that clearly state their client types — startups, freelancers, restaurants, e-commerce — get recommended for those searches. Generalists get skipped.
Your website FAQ is an AI goldmine
Accountant queries to AI are often very specific: 'Can I deduct home office expenses?' AI pulls answers from accountant websites with good FAQ content. A thorough FAQ page positions you as the expert AI trusts.
Your next client is asking AI, not their network
See if AI recommends your accounting firm — or if potential clients never hear your name.
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